Numero Group Joins Dead Oceans, Jagjaguwar & Secretly Canadian


As if the Secretly Canadian group wasn’t already strong enough with Jagjaguwar and Dead Oceans, now they’re adding Numero Group and officially forming the Secretly Label Group. Check out the official press release below.

Numero Group will be joining forces with Dead Oceans, Jagjaguwar and Secretly Canadian, pairing one of the most important catalog brands in music with the triumvirate of labels releasing some of the most vital new independent music in the world. Ben Swanson, Chris Swanson and Darius Van Arman (all partners in the Dead Oceans, Jagjaguwar and Secretly Canadian labels) are each joining Numero Group ownership as partners.

Numero Group will retain a unique marketing and A&R staff in Chicago, handling all creative and marketing aspects of the label, while Dead Oceans, Jagjaguwar and Secretly Canadian’s global A&R and marketing team will remain focused solely on those three labels. The labels will all utilize shared services, such as business and legal affairs, accounting, technology, and more.

The four labels will all fly under the banner of the newly formed Secretly Label Group. Secretly Label Group is headquartered in Bloomington, Indiana, but also has offices in Brooklyn, London, Chicago and Austin.

About the transition, Numero’s Ken Shipley stated, “We’ve known Chris, Ben, and Darius since we were all on indie training wheels. Watching their companies grow from off-the-map vanity imprints to taste-making powerhouses has been a thrill to watch, and we’re pumped to join what we know will be a formidable bloc of important record companies for decades to come.”

Dead Oceans, Jagjaguwar and Secretly Canadian’s co-owner Chris Swanson added, “Numero Group is the greatest reissue label in the world. Partnering with Ken and Rob is a dream come true. Their impeccable taste, unparalleled research acumen and keen business instincts are already making us a stronger, more well-rounded label group.”

Dead Oceans was founded in 2007 by the owners of Jagjaguwar and Secretly Canadian, alongside Austin-based Phil Waldorf, and is the current home to Bear in Heaven, Bleached, Bill Fay, Phosphorescent, and the Tallest Man on Earth. Jagjaguwar was founded in 1996 and merged operations with Secretly Canadian in 1999. The label’s present roster includes Bon Iver, Dinosaur Jr., Foxygen, Sharon Van Etten, and Unknown Mortal Orchestra. Also founded in 1996, Secretly Canadian counts Antony & the Johnsons, Major Lazer, the War on Drugs, Yeasayer, the catalog of Jason Molina (Songs: Ohia, Magnolia Electric Company) and the recordings of comedian Tig Notaro amongst its many jewels. Nick Blandford, based in Bloomington, IN, is the Managing Director for Dead Oceans, Jagjaguwar and Secretly Canadian, while Hannah Overton is the General Manager for the three labels’ UK and European operations, and is based in London.

Established by Tom Lunt, Rob Sevier and Ken Shipley, Numero Group was founded in 2003. In addition to Grammy nods for their Light: On The South Side and Syl Johnson box sets, Numero is home to the Cali-Tex, Numerophon, and Jr. sub-labels, and the renowned Eccentric Soul, Cult Cargo, Local Customs, and Good God! compilation series. Lunt shall act as an executive producer/A&R consultant for Secretly Label Group.

SC Distribution—an independent distribution company serving not only Dead Oceans, Jagjaguwar and Secretly Canadian but also pre-eminent independent labels such as Asthmatic Kitty, Captured Tracks, Constellation Records, Ghostly International, Sacred Bones, and Temporary Residence Limited—will be distributing Numero Group throughout the world. SC Distribution’s main office is in Bloomington, IN, and is led by Managing Director Chris Welz.

If they weren’t already considered as big as other indie majors: Merge, Domino, Beggars, and Sub Pop, I’d say that the Secretly Label Group can now be called one.

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